Marketing
PPC AdvertisingAmazon’s Ad Boom
Zoe Stimpson·Amazon’s US ad revenues hit $1.65 billion in 2017 and are expected to grow 48.2% this year.
Content Marketing5 new ways to tell your brand story
Zoe Stimpson·The digital era has transformed how PR pros must tell their stories.
Email MarketingIn The Age Of Social Media, Should You Bother With E-Newsletters?
Zoe Stimpson·Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media.
PPC Advertising6 trends shaping the digital advertising industry
Zoe Stimpson·Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented.
PPC AdvertisingHow Facebook ads target you
Zoe Stimpson·Targeting ads, it turns out, is almost infinitely customizable — sometimes in surprising ways.
Content Marketing7 Big Misconceptions about Content Marketing
Zoe Stimpson·Gone are the good old days of traditional marketing. Today’s trends revolve all around content marketing. Are we surrounded by content marketing misconceptions?
Social MediaIf You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong
Zoe Stimpson·It’s strange to think, as accustomed as we are to social media, that it has only been around for about two decades.
Social Media6 keys to successful social media measurement
Zoe Stimpson·Social media measurement tools enable marketers to determine which tactics work best.
Social MediaOnly 4% of marketers are taking dark social seriously
Zoe Stimpson·Remember the days when you used to have conversations on your friends’ Facebook walls? Now, most conversations take place within the walls of dark social.
Email MarketingWhy Is Email The Most Effective Digital Marketing Technique?
Zoe Stimpson·Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter?
Social Media5 Ways Instagram Can Reinvigorate Your Brand
Zoe Stimpson·Today’s most successful brands know how to deliver visual content that’s both informative and engaging, and when it comes to sharing that content, there are…
Social MediaIs social media marketing still a thing?
Zoe Stimpson·Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam … or is it just taking off? Is social media marketing still a thing? – Read
733–744 of 807 articles