Strategy
StrategyWhy Your Local Marketing Needs a Flywheel, Not a Funnel
Nisha Patel·Most local businesses run their marketing like a treadmill. They spend on ads, acquire customers, lose half of them, then spend again to replace the ones they lost.
StrategyWhy Agency Pricing Feels Broken
Connor Walsh·If you and your agency aren’t working towards the same goal, the relationship will fail.
StrategyHow Many Advertising Channels Can You Really Afford?
Rollyn Cañete·Every month, we sit down with a new client who wants to be everywhere. Google Ads, Meta, LinkedIn, TikTok, Snapchat, YouTube, programmatic display.
StrategyHow Much Should a New Customer Cost
Zoe Stimpson·Why Your Competitors Can Outbid You and Still Profit You set your ad bids based on what you can afford from the first sale. Your competitor bids three times as much.
StrategyWhy Your Marketing Keeps Failing
Rohan Kapoor·And It’s Not What You Think You’re two weeks into a new campaign. The results aren’t awful, but they’re not great either.
Case StudiesLocal Store Marketing for Domino’s
Prior to partnering with our agency, Dominos (Team West Franchise) faced challenges in demonstrating a definitive ROI from their paid social advertising.
StrategyThe Cobra Effect
James Ketchell·How the Wrong Incentives Create the Wrong Outcomes Charlie Munger, Warren Buffett’s long-time business partner, once said: “Show me the incentive and I’ll…
Strategy95% of people aren’t ready to buy
Nisha Patel·Your marketing probably feels like it’s not working. You’re posting content, running ads, putting effort into your presence, and the sales aren’t flooding in.
StrategyBuilding Digital Value
Rollyn Cañete·How To Multiply Your Exit Valuation Imagine two businesses in the same sector. They have identical revenue figures. They report similar profit margins.
StrategyCompetitor Blunting: A Beginners Guide
Emily Hartley·Let’s be real for a second. Your competitors are not your friends. They are trying to take food off your table. They want your customers, your revenue and your market share.
LifeHow’s your info diet?
Emily Hartley·We live in an era of gluttony. I am not talking about food. I am talking about information. Most entrepreneurs I meet are mentally obese.
StrategyTrash in, trash out
James Ketchell·You wouldn’t eat junk food all day and expect to feel sharp. But most of us don’t think twice about the mental calories we’re consuming.
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