Marketing
Content MarketingUser-Generated Content: How to Rally Customers to Create Content with You
Zoe Stimpson·People are generally wary of direct marketing messages from a business.
Social MediaFacebook Vs. YouTube for Marketing Videos: What’s the Difference?
Zoe Stimpson·A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you…
Social MediaMicro-Influencers: The Marketing Force Of The Future
Zoe Stimpson·When thinking of social media influencers, who comes to mind?
Social MediaThe Shocking Cost of Youtube Fame
Zoe Stimpson·YouTube stardom can come at a heavy price.
Social Media10 Tools to Boost Your Small Business’ Social Media Game
Zoe Stimpson·Using social media is a fantastic way for your small business to stand out from and engage with your community.
Content MarketingInfographic: Reasons to invest in video
Zoe Stimpson·Good video content is expensive.
Social MediaJ D Wetherspoon just quit social media. Should you?
Zoe Stimpson·There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.
Social MediaFour ways to maximise Amazon’s social marketing power
Zoe Stimpson·Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers…
Reputation ManagementTapping into the power and influence of online reviews
Zoe Stimpson·Every day we make simple and complex decisions. There are a lot of factors that go into our decision-making process. Some factors are very clear, others are subtler – Read
Social MediaDoes Buying Instagram Followers Work?
Zoe Stimpson·You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. – Read
SEOYour Google Rank Doesn’t Matter Anymore
Zoe Stimpson·For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Social Media10 brands with superb social media copywriting
Zoe Stimpson·When it comes to writing on behalf of a brand, social media tends to get a bad rap.
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