Marketing
Social MediaA Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Zoe Stimpson·When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. – Read
Content MarketingSeven examples of hotel content marketing campaigns
Zoe Stimpson·When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.
SEOWill the rise of voice search kill off screen-based search marketing?
Zoe Stimpson·Half of all searches will be voice searches by 2020 according to comscore while 30% of web browsing sessions will take place without a screen by that time according to Gartner.
Email Marketing3 Easy Steps to Grow Your Email List
Zoe Stimpson·Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services.
Social MediaThe Grim Future Of Social Media
Zoe Stimpson·It’s time to rethink social channels as part of the B2B marketing mix. I was pretty discouraged when the news broke about the breach of security at Facebook.
Reputation ManagementHow to encourage online reviews (and reasons why you should)
Zoe Stimpson·Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers are reported to spend 31% more on companies…
Social MediaHow to Use YouTube to Market Your Business
Zoe Stimpson·Since it’s introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for businesses in…
Social MediaAre virtual stars the next step for influencer marketing?
Zoe Stimpson·A new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry.
Social MediaSize Isn’t Everything – Why Micro Influencers Matter
Zoe Stimpson·Micro-influencer marketing has been named as the industry’s next big ‘thing,’ publications such as Inc., Econsultancy and AdWeek listed micro-influencers as a…
Content MarketingUser-Generated Content: How to Rally Customers to Create Content with You
Zoe Stimpson·People are generally wary of direct marketing messages from a business.
Social MediaFacebook Vs. YouTube for Marketing Videos: What’s the Difference?
Zoe Stimpson·A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you…
Social MediaMicro-Influencers: The Marketing Force Of The Future
Zoe Stimpson·When thinking of social media influencers, who comes to mind?
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