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Are virtual stars the next step for influencer marketing?

Social Media

A new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry.

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Zoe StimpsonPublished
1 min read
Are virtual stars the next step for influencer marketing?

A new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry. It’s mainly down to Lil Miquela – a virtual/CGI influencer with an impressive 600,000 followers on Instagram. – Read

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