Marketing
Social MediaThe mighty power of the micro-influencer: Going beyond the generic brand ambassadors
Zoe Stimpson·There’s little doubt that influencer marketing is now a bona fide part of the marketing mix.
Social MediaInstagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business
Zoe Stimpson·As far as social media marketing channels go, Instagram has been a major power player for a while.
Social MediaHow to Use Instagram Like a Beauty Brand
Zoe Stimpson·Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?
Social MediaTrack Your Brand Online With These 4 Social Monitoring Tools
Zoe Stimpson·Social Monitoring Tools to Gain Insights on Your Campaigns Keeping track of your conversations can be an overwhelm of information — as a business you need to…
Social MediaSocial Proof and the Business Case for Buying Fake Followers
Zoe Stimpson·The New York Times just published an explosive report called “The Follower Factory” detailing the black market for fake followers, likes, and comments.
PPC AdvertisingWhat To Expect When You Start Advertising On Snapchat
Zoe Stimpson·If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be.
Content MarketingGuide your marketing efforts with an editorial calendar
Zoe Stimpson·There’s no question that most health care marketers today use content marketing as part of their marketing mix.
Content MarketingWhy Podcasting Should Be A High-Priority Content Platform This Year
Zoe Stimpson·I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that…
Content MarketingThe Last Thing Your Audience Wants From You is More Content
Zoe Stimpson·Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes.
Social MediaWhy Chanel is the most influential luxury brand on social
Zoe Stimpson·The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Social Media3 Ways To Monetize Social Media That Actually Work
Zoe Stimpson·Everybody and their mother is using social media in some way these days – in fact, there’s now an estimated 2.62 billion active users of social platforms, and rising every day.
Social MediaHow to Grow Your Audience With Facebook Video Marketing
Zoe Stimpson·Ever feel guilty spending hours on Facebook watching videos? You’re not alone.
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