Marketing
Social MediaWhy Chanel is the most influential luxury brand on social
Zoe Stimpson·The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Social Media3 Ways To Monetize Social Media That Actually Work
Zoe Stimpson·Everybody and their mother is using social media in some way these days – in fact, there’s now an estimated 2.62 billion active users of social platforms, and rising every day.
Social MediaHow to Grow Your Audience With Facebook Video Marketing
Zoe Stimpson·Ever feel guilty spending hours on Facebook watching videos? You’re not alone.
PPC AdvertisingAmazon’s Ad Boom
Zoe Stimpson·Amazon’s US ad revenues hit $1.65 billion in 2017 and are expected to grow 48.2% this year.
Content Marketing5 new ways to tell your brand story
Zoe Stimpson·The digital era has transformed how PR pros must tell their stories.
Email MarketingIn The Age Of Social Media, Should You Bother With E-Newsletters?
Zoe Stimpson·Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media.
PPC Advertising6 trends shaping the digital advertising industry
Zoe Stimpson·Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented.
PPC AdvertisingHow Facebook ads target you
Zoe Stimpson·Targeting ads, it turns out, is almost infinitely customizable — sometimes in surprising ways.
Content Marketing7 Big Misconceptions about Content Marketing
Zoe Stimpson·Gone are the good old days of traditional marketing. Today’s trends revolve all around content marketing. Are we surrounded by content marketing misconceptions?
Social MediaIf You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong
Zoe Stimpson·It’s strange to think, as accustomed as we are to social media, that it has only been around for about two decades.
Social Media6 keys to successful social media measurement
Zoe Stimpson·Social media measurement tools enable marketers to determine which tactics work best.
Social MediaOnly 4% of marketers are taking dark social seriously
Zoe Stimpson·Remember the days when you used to have conversations on your friends’ Facebook walls? Now, most conversations take place within the walls of dark social.
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