Marketing
PPC AdvertisingGoogle Ads to remove accelerated ad delivery option next month
Zoe Stimpson·Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1.
PPC Advertising7 Expert Tips to Boost Your PPC Performance Today
Zoe Stimpson·Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times.
PPC AdvertisingGoogle Ads’ Optimization Score Now Includes Shopping Campaigns
Zoe Stimpson·Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
SEO5 Tips to Improve Your Regional SEO Strategy
Zoe Stimpson·For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach.
PPC AdvertisingAvoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Zoe Stimpson·So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite.
SEOThe Hidden Opportunity for Ecommerce Websites in Google Images
Zoe Stimpson·Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do.
PPC AdvertisingPaid Search is the Fastest Growing Ad Format in Retail
Zoe Stimpson·A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.
PPC AdvertisingHow Google Ads’ new keyword selection preferences work
Zoe Stimpson·A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.
SEOHow to Improve Your Keyword Rankings in Google
Zoe Stimpson·Improving your keyword rankings in search isn’t as straightforward as it once was.
SEOThe #1 Factor That Will Help Your Content Rank in Google
Zoe Stimpson·If one thing matters more than anything to Google, it’s your content’s relevance to the reader. (Is it useful?
PPC AdvertisingGoogle Ads’ new account map makes it easier to visualize manager accounts
Zoe Stimpson·The tool is now available in all manager accounts.
PPC AdvertisingDo These 3 Things Before Google Changes How Keyword Match Types Work
Zoe Stimpson·Google announced another round of updates to how close variants will work. Queries with the same meaning could already trigger ads for exact match keywords as of September 2018.
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