If one thing matters more than anything to Google, it’s your content’s relevance to the reader.
(Is it useful? Does it serve a purpose for them connected to their search intent?)
This fact came into focus once again in the first episode of Google’s YouTube series, SEO Myth Busters.
In particular, a Search Engine Journal post by Roger Montti outlines insights from this episode we can apply right now.
The #1 SEO factor mentioned: user-relevant content that serves a purpose.
We see this sentiment about the importance of user relevance echoed in other Google sources, too, like the Webmaster Guidelines:
And the Search Quality Evaluator Guidelines (for example, pages without a beneficial purpose get the lowest page quality rating): – Read more
