Marketing
PPC AdvertisingGoogle Ads Expands Keyword Variant Matching, Again
Zoe Stimpson·Over the past couple of years Google Ads has expanded the use of close keyword variants.
How to Audit Integration of Google Analytics, Ads
Zoe Stimpson·Google Ads is an important platform for online merchants. Google Analytics is another.
SEOSmall Business SEO: 6 Ways to Simplify Your Weekly Approach
Zoe Stimpson·I doubt many small business owners wake up in the morning and think to themselves, “I can’t wait to do some killer SEO today!” If SEO crosses an small…
SEOA 5-Step Guide to Diagnosing Technical SEO Problems
Zoe Stimpson·I’m going to keep the intro short, because I’m assuming you’re coming here amid technical SEO chaos, a fire, maybe even just a fire drill (that has a lot of executive attention).
SEOHow SEOs can master voice search now
Zoe Stimpson·Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.
PPC AdvertisingWe audited Google Ad recommendations: What we learned will surprise you
Zoe Stimpson·The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not.
PPC AdvertisingAdvanced PPC Strategies for Your Ecommerce Site
Zoe Stimpson·Ecommerce is one of the most challenging and competitive verticals in SEM.
SEOGoogle Tests Capitalizing URLs Of Snippets In Search Results
Zoe Stimpson·Google looks to be testing, or maybe it is a bug, capitalizing the URL or breadcrumb part of the snippets in the search results.
SEOWhy Your SEO Keyword Research Needs to Evolve & Focus on Topics
Zoe Stimpson·For most of us, one of the first things we do when optimizing a site is to perform keyword research.
PPC Advertising5 Tips For Better Results With Google Ads
Zoe Stimpson·Using Google Ads to generate leads? What you don’t know could be costing you money. Over the last couple of decades, the marketing world has seen some major changes.
PPC AdvertisingGoogle Ads Introduces Seasonality Adjustments for Smart Bidding
Zoe Stimpson·Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns.
16 Things That Can Hurt Your Site Rankings (SEO Checklist)
Zoe Stimpson·The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath!
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