Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
Google Ads will assign an individual score to each campaign type, and provide a combined score at the account level.
Scores for shopping campaigns range from 0% to 100% – a score of 100% means the campaign is optimized to perform at its full potential.
Along with optimization scores, Google Ads will offer recommendations based on its evaluations of each campaign type. – Read more
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