Marketing
PPC AdvertisingDon’t Get Entangled in These PPC Snags!
Zoe Stimpson·Your campaigns might be running along perfectly fine right now. But someday soon, you might suddenly find yourself entangled in something you didn’t anticipate.
SEOHow to Do Technical SEO for Ecommerce Websites
Zoe Stimpson·Ecommerce is one of the fastest growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart.
PPC AdvertisingGoogle Keyword Planner Updated to Show the Most Relevant Keyword Ideas
Zoe Stimpson·Google has updated its Keyword Planner tool with the ability to show the most relevant keyword ideas based on the seed keyword.
PPC AdvertisingGoogle Officially Launches Gallery Ads in Beta
Zoe Stimpson·Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
PPC AdvertisingCostly Mistake You Must Avoid in Google Ads
Zoe Stimpson·Ads on Google is a blessing to online marketers. What makes it more attractive and best is that the advertisement is paid only after the dormant customers have seen the ad.
PPC AdvertisingGoogle Ads Close Variants to Include Words With the Same Meaning
Zoe Stimpson·Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
PPC AdvertisingDemystifying visibility metrics in Google Ads
Zoe Stimpson·Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.
PPC Advertising10 Tips to Win at Local PPC
Zoe Stimpson·Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable.
PPC AdvertisingGoogle tests carousel local pack with ads included
Zoe Stimpson·In this new design, Google is not showing as many local results by default. Google has been testing a new design for the “local pack,” the local results box in the search results.
SEOHow to Effectively Perform Keyword Research for Ecommerce
Zoe Stimpson·Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO.
Small-budget guide to testing ad copy, landing pages, and more
Zoe Stimpson·When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted.
PPC AdvertisingFive ways to target ads on Google that don’t involve keywords
Zoe Stimpson·Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all.
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