Technology
Web DesignThe Best CRO Strategy for 2019
Zoe Stimpson·Now that you’ve finally gotten used to writing “2019” when you fill out forms, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals.
Web Design4 ways to attract customers by simplifying your website design
Zoe Stimpson·There are times when customers want as much content as possible, as many design elements and drop-downs as possible. They saw some cool sites and they wanted…
Landing PagesGoogle Ads Updates Mobile Speed Score for Landing Pages
Zoe Stimpson·Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.
DataAn in-depth look at the importance of bounce rate
Zoe Stimpson·A good user experience results in a low bounce rate. Here is an in-depth look at the bounce rate and what companies can do to reduce theirs.
DataHow AdWords Attribution Can Make Your Marketing Budget More Efficient
Zoe Stimpson·What is AdWords attribution I hear you ask? Well, essentially AdWords attribution can be understood as which of your AdWords campaigns is responsible for your conversions.
DataTop 10 User Engagement KPIs to Measure
Zoe Stimpson·In today’s low-attention economy, site engagement can be considered an indicator of your website’s success.
Landing PagesThe Best Landing Page Designs to Inspire Your Next Layout
Zoe Stimpson·Post originally published on Unbounce.com Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived.
Web DesignNearly 70% of Consumers Say Page Speed Impacts Their Purchasing Decisions
Zoe Stimpson·A report on page speed revealed nearly 70% of consumers say a website’s loading time affects their willingness to buy.
DataUnderstanding Website User Engagement with Google Analytics Metrics
Zoe Stimpson·15 seconds. The amount of time that most users spend on a website and the amount of time you have to capture your audience’s attention.
DataWhat Search Marketers Need to Know About Attribution in 2019
Zoe Stimpson·Biddable media is highly technology-driven. That’s why it’s so awesome, but also why it’s so confusing at times.
Web DesignAccelerated mobile pages: Are they worth it?
Zoe Stimpson·An update on where Google’s AMP project stands today offers insight into whether it’s worth adopting for your own website right now.
Data15 Important Conversion Metrics & Business KPIs You Should Track
Zoe Stimpson·There’s no lack of data to track. Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided.
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