Data

The Art and Science of Attribution

Rohan Kapoor·12 Dec 2025

We all want the magic report. The one that tells us exactly which penny created which pound. Software companies sell us this dream.

Data

Do you trust the data?

James Ketchell·25 Jul 2025

Everywhere you look, there’s another dashboard. Another report. Another chart trying to convince you things are working.

Data

The 3 Digital Metrics Every Business Owner Should Track

James Ketchell·5 May 2025

You don’t need to be a data expert to make smarter business decisions—you just need to track the right numbers.

Data

Data-Driven Marketing Made Simple

James Ketchell·30 Apr 2025

You Have More Marketing Data Than Ever. You’re Still Guessing. Every platform you use is generating data.

Data

What’s the best way to track marketing spend and measure return on investment?

James Ketchell·26 Apr 2025

If you can’t see exactly where your budget is going and what’s driving real returns, you’re guessing.

Data

Understanding Your Marketing ROI: A Simple Guide

James Ketchell·22 Mar 2025

What Determines Profitability in Digital Advertising?

Data

Using Analytics to Track Digital Marketing Performance

Emily Hartley·2 Aug 2024

In the fast-paced world of digital marketing, staying ahead means continuously monitoring and adjusting strategies based on data.

Data

Multi-Touch Attribution in Fast Food Marketing

James Ketchell·12 Dec 2023

In the digital world, customers encounter many marketing messages through different ways like social media, ads, and emails.

Data

Why Marketing Attribution Matters!

James Ketchell·13 Nov 2023

In the ever-evolving realm of digital marketing, where every click, impression, and conversion is a potential goldmine of insights, the concept of attribution…

Data

Beginner’s Guide to Tracking Your Online Advertising Spend

James Ketchell·28 Sept 2023

In today’s fast-paced digital landscape, online advertising is not just an option—it’s a necessity. However, simply allocating funds for ads isn’t enough.