Technology
Web DesignAccelerated mobile pages: Are they worth it?
Zoe Stimpson·An update on where Google’s AMP project stands today offers insight into whether it’s worth adopting for your own website right now.
Data15 Important Conversion Metrics & Business KPIs You Should Track
Zoe Stimpson·There’s no lack of data to track. Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided.
DataWhat is attribution modeling?
Zoe Stimpson·Everything you need to know about attribution, including its benefits and limitations.
DataHigh Bounce Rate? Here are the Reasons & What You Should Do
Zoe Stimpson·Are you experiencing a high bounce rate? If so, you’re not alone.
DataHere’s why you should take a deep dive into data to optimize your conversions
Zoe Stimpson·A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy.
DataGoogle Analytics: How to Track PayPal Transactions
Zoe Stimpson·Merchants have many options for accepting online payments. “PayPal Payments Standard” is popular, but it can be challenging for Google Analytics to report the sale.
Web Design3 Essential Web Design Trends in 2019
Zoe Stimpson·New year, new design trends!
Web Design7 Factors to Consider Before Major Website Changes
Zoe Stimpson·Changing your content management system, joining domains, or migrating to a new domain can result in dramatic ranking changes.
Ecommerce16 Ecommerce Trends That Will Drive Sales in 2019
Zoe Stimpson·Ecommerce is changing.
Landing PagesWriting copy for landing pages
Zoe Stimpson·Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page.
DataTo Get the Most Out of Google Analytics, First Understand What It’s Telling You
Zoe Stimpson·Arguably the single best free tool available to marketers is Google Analytics.
DataContent metrics you need to know
Zoe Stimpson·If you’re producing digital content for your website or social media, then you want to know whether it’s working or not!
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