Technology
Landing PagesLanding Page Best Practices: 10 Top Tips for Writing Copy That Converts
Zoe Stimpson·Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward.
Data4 Steps To Master Google Analytics
Zoe Stimpson·If you own a website, then we’re sure you might have used Google Analytics at some point.
DataGathering insights in Google Analytics can be as easy as A-B-C
Zoe Stimpson·Today’s customers are deeply curious, searching high and low for information about a product before making a purchase.
EcommerceA Beginner’s Guide to Shopping Ads
Zoe Stimpson·If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition.
DataUse Google Analytics to Optimize Advertising Spend
Zoe Stimpson·When you think of Google Analytics, what do you think of? You might think of website metrics, like visits and users.
DataUsing Alerts in Google Analytics for Slow Site Speeds
Zoe Stimpson·I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings.
Data4 Reasons Why We Need Voice Search Analytics Now
Zoe Stimpson·Most of us already know that voice search is a “thing” and it continues to grow in popularity and importance. Voice search is here to stay.
Landing PagesHow to Improve Your Landing Page Conversion Rate
Zoe Stimpson·Use these 10 strategies to turn website visitors into buyers. 1.
DataHow to Streamline Reporting with Google Tag Manager & Google Analytics
Zoe Stimpson·One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics.
Web DesignGoogle: Mobile Speed Should Be an Ongoing Priority
Zoe Stimpson·Google encourages businesses not to think of mobile speed as a one-and-done fix. It should be an ongoing priority.
EcommerceGoogle Merchant Center to deliver real-time search results
Zoe Stimpson·The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding…
Web DesignTools to build a better mobile experience
Zoe Stimpson·It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps.
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