There’s no lack of data to track.
Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided.
To help guide you, let’s dive into the big picture of business conversion metrics to help you determine the best KPIs to track.
1. Revenue
Revenue is the lifeblood of all businesses. It’s the total amount of money your business brings in. Your gross revenue is everything before expenses.
Revenue is the common thread that holds sales and marketing teams together. Raise your hand if you’ve heard the good ol’ saying, “Marketing doesn’t drive revenue. Sales does.”
When the marketing and sales teams align, it only benefits the bottom line.
How to track:
To track revenue, you can set-up ecommerce tracking in Google Analytics.
