Marketing
Social MediaWhat is Snapchat’s place in the marketing mix?
Zoe Stimpson·In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real…
SEOIs Your Site Ready For Mobile Search?
Zoe Stimpson·With more than 50% of worldwide search traffic now coming from mobile devices and with Google making big changes to better support mobile search, if you…
Social Media4 Industries That Will Dominate Social Media in 2018
Zoe Stimpson·Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivalled only by word of mouth.
Social Media15 Ways to Use Snapchat for Your Business
Zoe Stimpson·The days of Snapchat being used solely for sending pictures between friends are over.
Social MediaIs the influencer marketing bubble set to burst?
Zoe Stimpson·In 2017, influencer marketing became a billion-dollar industry and it could be worth a whopping $2.38bn in 2019.
Content MarketingPodcast Marketing Comes of Age in 2017
Zoe Stimpson·Over the last year, 11 million people in the UK have listened to a podcast every month showing the massive growth in podcasting.
Content MarketingDead, Dying, Done? The Fate Of Content Marketing
Zoe Stimpson·Is content marketing on the brink of obsolescence? Could content marketing already be dead? – Read
Email Marketing5 email marketing trends to watch in 2018
Zoe Stimpson·The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering changes to everyone’s favourite channel, email.
Email MarketingHow Email Automation Software Helps Small Businesses?
Zoe Stimpson·Most business owners understand the importance of email to their overall marketing strategy.
Social MediaThe Power of a Picture
Zoe Stimpson·They say a ‘picture says a thousand words’ and in many ways, this is true. One image can depict exactly what we need to know without anything having to be explained. – Read
SEO trends and Google changes to expect in 2018
Zoe Stimpson·The start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. – Read
Social MediaHow Social Media Marketers Can Leverage Marketing Technology
Zoe Stimpson·As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers.
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