Marketing

Smart bidding to be used for search partners

Zoe Stimpson·27 Oct 2018

Search partners are sites that partner with Google to show ads on search result pages, site directory pages or on other pages related to a person’s search.

SEO

Website redesign mistakes that destroy SEO

Zoe Stimpson·26 Oct 2018

To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do.

4 steps to finding a true human insight about your audience

Zoe Stimpson·23 Oct 2018

Data is important.

SEO

Understanding The Diversification Of Google Search Results

Zoe Stimpson·22 Oct 2018

In a 2008 blog post by Moz’s co-founder Rand Fishkin, I read about the diversification of search results regarding their subject area.

New format for Google Sitelinks shows more site content in search results

Zoe Stimpson·17 Oct 2018

Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.

Google

Google to close Google+ after 7 years: A look back at the impact it once had on Google search

Zoe Stimpson·16 Oct 2018

Just about seven years ago, Google launched its own social networking site named Google+.

PPC Advertising

Here’s how to copy old AdWords column settings to the new Google Ads UI

Zoe Stimpson·11 Oct 2018

With a new option, it’s now possible to get all your old columns settings back.

PPC Advertising

Google is giving advertisers more ways to target YouTube users

Zoe Stimpson·10 Oct 2018

Part of Google’s growing effort to build search-based ad tools outside its core search engine Google is expanding its use of lucrative search-based…

PPC Advertising

Google Ads Expands Headlines, Descriptions, Characters

Zoe Stimpson·9 Oct 2018

For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text.

Reputation Management

7 Reasons Online Reviews are Essential for Your Brand

Zoe Stimpson·7 Oct 2018

Having easy access to the web has radically changed the way people shop for almost everything today.

PPC Advertising

From discovery to click, new YouTube ads capabilities for more effective video storytelling

Zoe Stimpson·5 Oct 2018

The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes.

PPC Advertising

Google Testing Like & Dislike Buttons On Hotel Search Result Photos

Zoe Stimpson·3 Oct 2018

Google is testing showing like and dislike thumbs up and down buttons in the hotel search results specifically on photos.

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