Marketing
Reputation Management7 Reasons Online Reviews are Essential for Your Brand
Zoe Stimpson·Having easy access to the web has radically changed the way people shop for almost everything today.
PPC AdvertisingFrom discovery to click, new YouTube ads capabilities for more effective video storytelling
Zoe Stimpson·The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes.
PPC AdvertisingGoogle Testing Like & Dislike Buttons On Hotel Search Result Photos
Zoe Stimpson·Google is testing showing like and dislike thumbs up and down buttons in the hotel search results specifically on photos.
SEOFinding a Balance Between SEO and Amazing Website Design
Zoe Stimpson·When putting together your client’s website, there are two major things you have to consider: consumers and search engines.
SEO7 Steps to Making the Most out of the New Google Search Console
Zoe Stimpson·Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research.
SEOEcommerce SEO Guide: SEO Best Practices for Ecommerce Website
Zoe Stimpson·If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step.
SEOGoogle Correlate: The Best SEO Research Tool You Aren’t Using
Zoe Stimpson·I get it. We say we like learning about tools, but very few of us mean it.
Content Marketing11 Powerful Tactics to Help You Write Click-Worthy Headlines
Zoe Stimpson·If you’re using blogging and content marketing to engage your audience, you know just how much time and energy it takes to cook up a seriously delicious piece…
PPC AdvertisingWhy PPC and SEO need to work together
Zoe Stimpson·Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001.
PPC AdvertisingWhy Google Ads ‘Optimize’ Ad Serving Often Fails to Show Your Best Ad
Zoe Stimpson·There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize?
Social MediaThe Do’s and Don’ts of Interacting With Customers on Social Media
Zoe Stimpson·If there’s one thing a brand cannot ignore today, it’s social media. Gone are the days of just word-of-mouth or newspaper advertisements.
Social Media5 Reasons Why Social Media Influencers are the Future of Digital Marketing
Zoe Stimpson·Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late…
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