Marketing
PPC AdvertisingNow you can enable call reporting at the account level in Google Ads. Here’s how
Zoe Stimpson·The new feature means no more forgetting to enable call reporting for every call extension and call-only ad.
PPC AdvertisingIf you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Zoe Stimpson·Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.
PPC AdvertisingStrategies to Scale Your Local PPC Campaigns Without Killing Your ROI
Zoe Stimpson·Over 85% of online consumers these days are engaging with brands locally, whether through local listings, local sites, or search results.
PPC AdvertisingSmart bidding to be used for search partners
Zoe Stimpson·Search partners are sites that partner with Google to show ads on search result pages, site directory pages or on other pages related to a person’s search.
SEOWebsite redesign mistakes that destroy SEO
Zoe Stimpson·To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do.
4 steps to finding a true human insight about your audience
Zoe Stimpson·Data is important.
SEOUnderstanding The Diversification Of Google Search Results
Zoe Stimpson·In a 2008 blog post by Moz’s co-founder Rand Fishkin, I read about the diversification of search results regarding their subject area.
New format for Google Sitelinks shows more site content in search results
Zoe Stimpson·Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.
GoogleGoogle to close Google+ after 7 years: A look back at the impact it once had on Google search
Zoe Stimpson·Just about seven years ago, Google launched its own social networking site named Google+.
PPC AdvertisingHere’s how to copy old AdWords column settings to the new Google Ads UI
Zoe Stimpson·With a new option, it’s now possible to get all your old columns settings back.
PPC AdvertisingGoogle is giving advertisers more ways to target YouTube users
Zoe Stimpson·Part of Google’s growing effort to build search-based ad tools outside its core search engine Google is expanding its use of lucrative search-based…
PPC AdvertisingGoogle Ads Expands Headlines, Descriptions, Characters
Zoe Stimpson·For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text.
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