Marketing
PPC AdvertisingTwo new features available in the Ad Preview and Diagnosis tool in Google Ads
Zoe Stimpson·The Ad Preview and Diagnosis tool helps you see which ads are appearing for your keyword.
PPC AdvertisingGoogle Announces Store visits “New vs. Returning” Segmentation Now Available in Google Ads
Zoe Stimpson·Advertisers who measure store visits can now better understand how many store visits come from new or repeat customers. Use these insights to tailor your messaging (e.g.
OK Google, Why Are You Letting My Competitors Use My Brand’s Name In AdWords?
Zoe Stimpson·Businesses aren’t happy with competitors using their trademarks in Google search ads, even though these cases aren’t deemed by Google as an infringement of…
PPC AdvertisingGoogle Ads – Introducing four new search ad position metrics
Zoe Stimpson·It’s important to understand where your ads appear on the search results page.
Local Store MarketingHow mobile search is driving today’s in-store shopping experience
Zoe Stimpson·Despite what you’ve heard, brick-and-mortar isn’t dead. In fact, 61% of shoppers would rather shop with brands that also have a physical location than ones that are online only.
PPC AdvertisingInside Google Marketing: 3 lessons we learned from our ads rebrand
Zoe Stimpson·Sometimes, even a beloved brand needs a makeover. Kentucky Fried Chicken became KFC. British Petroleum turned into BP. And Apple Computer is now simply called Apple.
PPC AdvertisingGoogle Ads – Easier ways to manage your messages
Zoe Stimpson·In the coming weeks, we’re rolling out two improvements to click-to-message ads: Email forwarding sends text messages to your email, so you don’t need to…
Are you guilty of these common SEO mistakes?
Zoe Stimpson·Mistakes happen. When they do, the best response is to learn from your errors, and those made by others, so you can turn them into opportunities.
SEOHow to improve your website’s indexation
Zoe Stimpson·Google’s vast database contains information from over 130 trillion individual pages and, when a user types something into the search engine, a search…
PPC AdvertisingNow you can enable call reporting at the account level in Google Ads. Here’s how
Zoe Stimpson·The new feature means no more forgetting to enable call reporting for every call extension and call-only ad.
PPC AdvertisingIf you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Zoe Stimpson·Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.
PPC AdvertisingStrategies to Scale Your Local PPC Campaigns Without Killing Your ROI
Zoe Stimpson·Over 85% of online consumers these days are engaging with brands locally, whether through local listings, local sites, or search results.
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