Marketing
Social MediaHow Instagram’s algorithm works
Zoe Stimpson·Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016.
Content Marketing12 Tips to Rock Video Marketing
Zoe Stimpson·Video marketing is expanding every day. According to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day.
Content MarketingHow Smart is Your Content?
Zoe Stimpson·Every business is aware of the potential power of content marketing, but in the rush to create content many of us have lost our way.
SEO100+ Google SEO Success Factors, Ranked
Zoe Stimpson·Ranking factors are awesome—and sometimes—a little bit dangerous.
Social MediaHow to Determine the ROI of Your Social Media Marketing Strategy
Zoe Stimpson·Social media ROI comes down to having a strong understanding of what your goals are, what you plan to do, and what you’re looking to get out of it.
Social MediaFrom C to B: How Instagram Stories Offer Value to B2B Brands
Zoe Stimpson·Since its launch in 2016, Instagram Stories has largely been the domain of individual users.
Social MediaThe Rise of Social CRM and Why Your Business Needs It?
Zoe Stimpson·It has taken a long while for Social Media to evolve as a marketing medium for businesses.
Social MediaDigital Marketing Versus Social Media: What’s the Difference?
Zoe Stimpson·Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.
Social MediaInfluencer Marketing Is Under Attack: Six Reasons It Still Works
Zoe Stimpson·Building a business on the periphery of platforms you don’t control is always fraught with risk.
Social MediaHow does… Instagram’s IGTV work for marketers?
Zoe Stimpson·Socialbakers’ Yuval Ben-Itzhak explains how Instagram’s new long form video feature, IGTV, will work for marketers, influencers and brands.
SEO5 Things to Check If your Traffic Suddenly Drops
Zoe Stimpson·Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track.
Reputation ManagementHow to Use Social Media to Bring In More Customer Reviews
Zoe Stimpson·If you think online reviews don’t matter, think again.
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