Marketing
PPC AdvertisingGoogle Ads – Extending call and message reporting to more places
Zoe Stimpson·Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.
PPC AdvertisingGoogle releases Target Impression Share, its latest Smart Bidding strategy
Zoe Stimpson·The automated bidding feature aims to maximize reach and awareness.
SEORecovering SEO traffic and rankings after a website redesign
Zoe Stimpson·After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed…
PPC AdvertisingWhy your Google Shopping strategy is failing and how to fix it
Zoe Stimpson·If retailers are to make the most of their advertising budget, they need to take Google Shopping seriously rather than simply diverting budget from text ads…
PPC AdvertisingExpert testing strategies for both low and high volume PPC accounts
Zoe Stimpson·Testing takes strategy no matter the account size, but low and high volume accounts have different needs.
PPC Advertising5 tips to reduce CPC in Google AdWords
Zoe Stimpson·Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.
PPC AdvertisingA Quick Guide For How to Set up a Remarketing Campaign in Adwords
Zoe Stimpson·Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do.
PPC AdvertisingGoogle launches special Black Friday, Cyber Monday deals ad unit
Zoe Stimpson·Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday.
SEO5 Useful SEO Insights You Can Learn from Google Analytics
Zoe Stimpson·You can gain a tremendous amount of SEO and marketing insights from Google Analytics.
PPC AdvertisingWith the Google’s exact match change rolled out, here’s what advertisers are seeing
Zoe Stimpson·What’s the impact so far? Are advertisers rethinking campaign structure and management?
SEO5 SEO trends that will matter most in 2019
Zoe Stimpson·Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019.
PPC AdvertisingGoogle now shows Seller Ratings by country, changes eligibility requirements
Zoe Stimpson·Businesses must have 100 reviews per country to be eligible for Seller Rating.
625–636 of 807 articles