Marketing

PPC Advertising

Google Ads Brings Merchant Promotions to Shopping Actions

Zoe Stimpson·7 Dec 2018

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.

Reputation Management

Google Lets Users Add Hashtags to Business Reviews

Zoe Stimpson·4 Dec 2018

Google reviews in Maps and Google My Business can now include hashtags, making them even more searchable.

Local Store Marketing

Google My Business API v4.3 has been released

Zoe Stimpson·3 Dec 2018

The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more.

PPC Advertising

Google Ads – Extending call and message reporting to more places

Zoe Stimpson·2 Dec 2018

Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.

PPC Advertising

Google releases Target Impression Share, its latest Smart Bidding strategy

Zoe Stimpson·30 Nov 2018

The automated bidding feature aims to maximize reach and awareness.

SEO

Recovering SEO traffic and rankings after a website redesign

Zoe Stimpson·27 Nov 2018

After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed…

PPC Advertising

Why your Google Shopping strategy is failing and how to fix it

Zoe Stimpson·26 Nov 2018

If retailers are to make the most of their advertising budget, they need to take Google Shopping seriously rather than simply diverting budget from text ads…

PPC Advertising

Expert testing strategies for both low and high volume PPC accounts

Zoe Stimpson·25 Nov 2018

Testing takes strategy no matter the account size, but low and high volume accounts have different needs.

PPC Advertising

5 tips to reduce CPC in Google AdWords

Zoe Stimpson·24 Nov 2018

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.

PPC Advertising

A Quick Guide For How to Set up a Remarketing Campaign in Adwords

Zoe Stimpson·22 Nov 2018

Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do.

PPC Advertising

Google launches special Black Friday, Cyber Monday deals ad unit

Zoe Stimpson·20 Nov 2018

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday.

SEO

5 Useful SEO Insights You Can Learn from Google Analytics

Zoe Stimpson·19 Nov 2018

You can gain a tremendous amount of SEO and marketing insights from Google Analytics.

613–624 of 798 articles