Should you put your Google Ads on autopilot?
September 7, 2021
Should you be using automation & machine learning (AI) to manage your Google Ads campaigns? Before we get to the answer, I think it’s important
Should you be using automation & machine learning (AI) to manage your Google Ads campaigns? Before we get to the answer, I think it’s important
No I’m not talking about the advertising ban on sugar. The cookies I’m talking about are the files stored on your computer. The ones that
As a marketer, how do you know which of your ads are effective? Sure, your Google Analytics might be telling you that you’re getting steady
Ok, so that’s a fully loaded question. You should really know if your online advertising is working. If you have that nagging doubt in your mind that
Ads can increase brand awareness by up to 80%. 41% of users said they trusted online ads. But it is not just the intangible advantages
Display ad, which is also known as banner advertising, is an effective type of PPC marketing. It is an online marketing method that passes commercial
I’ve written before about the importance of advertising goals, so I won’t dwell on them again too much, suffice it to say, every online advertising
You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you
Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right.
Facebook lead ads are one of the most powerful lead generation techniques out there. Not only do they help you learn more about your audience,
There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise. When you post
Following these landing page best practices is the key to a high converting landing page. You sit down at your desk fired up and ready
Every time you type a phrase into your search engine, you’re using a search term. Search terms help grab attention and boost your SEO with
GoalsStart with the end in mind. What is the goal of the advertising campaign? Generate leads, downloads, purchases? Make sure you have a specific action
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