Display ad, which is also known as banner advertising, is an effective type of PPC marketing. It is an online marketing method that passes commercial information through imagery, logos, animations, buttons, rich media, videos, or other graphics. This type of ad is mostly seen on websites and applications.
Display ads offer both small and big brands a lot of potentials and help them to reach their goals quickly. It will interest you to know that Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. This type of online marketing makes it possible for businesses to reach out to relevant customers.
Unlike other forms of PPC marketing and online advertising, Display ads when done correctly has a way of attracting people. The graphics easily captivate an audience and boost conversions for the business. With its effectiveness, a lot of businesses are yet to take advantage of the benefits it brings.- Read more