Archive
Social MediaAre virtual stars the next step for influencer marketing?
Zoe Stimpson·A new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry.
DataThe four habits of successful data-driven marketers
Zoe Stimpson·As marketers, we are constantly encouraged to be ‘data-driven’.
Data67 Key Performance Indicators (KPIs) for Ecommerce
Zoe Stimpson·Key performance indicators (KPIs) are like milestones on the road to online retail success.
DataHow to Build a Data-Driven Marketing Strategy
Zoe Stimpson·Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before.
Social MediaSize Isn’t Everything – Why Micro Influencers Matter
Zoe Stimpson·Micro-influencer marketing has been named as the industry’s next big ‘thing,’ publications such as Inc., Econsultancy and AdWeek listed micro-influencers as a…
Content MarketingUser-Generated Content: How to Rally Customers to Create Content with You
Zoe Stimpson·People are generally wary of direct marketing messages from a business.
Social MediaFacebook Vs. YouTube for Marketing Videos: What’s the Difference?
Zoe Stimpson·A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you…
Social MediaMicro-Influencers: The Marketing Force Of The Future
Zoe Stimpson·When thinking of social media influencers, who comes to mind?
StrategyWhat is customer experience? How can it be measured? Who should own it?
Zoe Stimpson·Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX.
Social MediaThe Shocking Cost of Youtube Fame
Zoe Stimpson·YouTube stardom can come at a heavy price.
Social Media10 Tools to Boost Your Small Business’ Social Media Game
Zoe Stimpson·Using social media is a fantastic way for your small business to stand out from and engage with your community.
StrategyThe Future of Digital Marketing is Personal, Not Disruptive
Zoe Stimpson·Imagine a world where our experiences aren’t interrupted by ads and content we really don’t want to see—one in which we’re instead served personally-relevant…
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