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Strategy5 Tips Marketers Can Learn From Seemingly Elusive Luxury Brands
Zoe Stimpson·Luxury is characterised by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive.
EcommerceFour examples of ‘hard luxury’ brands embracing ecommerce
Zoe Stimpson·Ecommerce is now a big focus for luxury brands.
Social MediaIs social media marketing still a thing?
Zoe Stimpson·Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam … or is it just taking off? Is social media marketing still a thing? – Read
Social MediaA Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Zoe Stimpson·When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. – Read
DataThe four most important metrics for any marketer to understand
Zoe Stimpson·Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.
Content MarketingSeven examples of hotel content marketing campaigns
Zoe Stimpson·When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.
SEOWill the rise of voice search kill off screen-based search marketing?
Zoe Stimpson·Half of all searches will be voice searches by 2020 according to comscore while 30% of web browsing sessions will take place without a screen by that time according to Gartner.
Email Marketing3 Easy Steps to Grow Your Email List
Zoe Stimpson·Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services.
DataHow the Crossroads of Creativity and Big Data Will Impact the Industry
Zoe Stimpson·What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included.
Social MediaThe Grim Future Of Social Media
Zoe Stimpson·It’s time to rethink social channels as part of the B2B marketing mix. I was pretty discouraged when the news broke about the breach of security at Facebook.
Reputation ManagementHow to encourage online reviews (and reasons why you should)
Zoe Stimpson·Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers are reported to spend 31% more on companies…
Social MediaHow to Use YouTube to Market Your Business
Zoe Stimpson·Since it’s introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for businesses in…
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