Archive
StrategyNever mind CRM – what about partner relationship management?
Zoe Stimpson·The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around…
Content MarketingInfographic: Reasons to invest in video
Zoe Stimpson·Good video content is expensive.
Social MediaJ D Wetherspoon just quit social media. Should you?
Zoe Stimpson·There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.
Social MediaFour ways to maximise Amazon’s social marketing power
Zoe Stimpson·Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers…
Reputation ManagementTapping into the power and influence of online reviews
Zoe Stimpson·Every day we make simple and complex decisions. There are a lot of factors that go into our decision-making process. Some factors are very clear, others are subtler – Read
StrategyThe five biggest words in advertising right now
Zoe Stimpson·After talking to some of the attendees of the UK trade association for digital advertising’s Leadership Summit in St Albans, a few key words kept sticking out. – Read
Social MediaDoes Buying Instagram Followers Work?
Zoe Stimpson·You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. – Read
DataThe 5 Most Important Digital Marketing Metrics for CEOs
Zoe Stimpson·By keeping track of the likes, shares, retweets, and subscriptions generated by your content, you can gauge how successful your online engagement strategies…
StrategyHow can Businesses Future-proof their Digital Strategy?
Zoe Stimpson·Having a clearly defined and collaborative digital strategy is crucial to unlocking the online growth potential of a business. – Read
AIHow to Use Augmented Reality in Your 2018 Marketing Strategy
Zoe Stimpson·How to Use Augmented Reality in Your 2018 Marketing Strategy As opposed to virtual reality, augmented reality changes your reality to a certain degree but…
SoftwareWhat is ‘dark martech’ and what challenges does it present?
Zoe Stimpson·An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party…
DataThe Single Most Important Number in Digital Advertising
Zoe Stimpson·Management at various social media companies are all saying the same thing – Read
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