Technology
EcommerceRewarding loyalty is a must for online retailers and brands
Zoe Stimpson·Last year’s Black Friday data shows quite clearly just how important eCommerce has become to consumers.
EcommerceHow (and When) to Hire An Ecommerce Expert to Level Up Your Business
Zoe Stimpson·One of the most unexpectedly instructive memes out there today is “You have the same 24 hours in a day as Beyoncé.” It’s easy to look at it as an…
SoftwareThe crippling hidden expenses of bringing technology in-house
Zoe Stimpson·Whilst insourcing might look less expensive on the outside, it can contain hidden expenses that cripples brands, which weren’t initially considered or accounted for – Read
EcommerceFour examples of ‘hard luxury’ brands embracing ecommerce
Zoe Stimpson·Ecommerce is now a big focus for luxury brands.
DataThe four most important metrics for any marketer to understand
Zoe Stimpson·Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.
DataHow the Crossroads of Creativity and Big Data Will Impact the Industry
Zoe Stimpson·What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included.
DataThe four habits of successful data-driven marketers
Zoe Stimpson·As marketers, we are constantly encouraged to be ‘data-driven’.
Data67 Key Performance Indicators (KPIs) for Ecommerce
Zoe Stimpson·Key performance indicators (KPIs) are like milestones on the road to online retail success.
DataHow to Build a Data-Driven Marketing Strategy
Zoe Stimpson·Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before.
DataThe 5 Most Important Digital Marketing Metrics for CEOs
Zoe Stimpson·By keeping track of the likes, shares, retweets, and subscriptions generated by your content, you can gauge how successful your online engagement strategies…
AIHow to Use Augmented Reality in Your 2018 Marketing Strategy
Zoe Stimpson·How to Use Augmented Reality in Your 2018 Marketing Strategy As opposed to virtual reality, augmented reality changes your reality to a certain degree but…
SoftwareWhat is ‘dark martech’ and what challenges does it present?
Zoe Stimpson·An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party…
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