Technology
DataThe Single Most Important Number in Digital Advertising
Zoe Stimpson·Management at various social media companies are all saying the same thing – Read
EcommerceHow to Tap Into the Subscription Economy
Zoe Stimpson·What does the subscription economy mean for marketers? What are some unique examples of subscription marketing How do you incrementally measure the value of value nurturing? – Read
AISix of the latest brands using VR technology
Zoe Stimpson·It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology. – Read
AIReady or Not, It’s Time to Embrace AI
Zoe Stimpson·Focus less on what could go wrong and more on what AI can do for you. – Read
AIHow companies are using chatbots for marketing: Use cases and inspiration
Zoe Stimpson·Columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales. – Read
EcommerceInside Farfetch’s Store of the Future
Zoe Stimpson·Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. Here is an exclusive sneak peek. – Read
EcommerceHow Lush is raising the bar for in-store experience
Zoe Stimpson·So, what can we learn from it? Here’s more on why Lush is leading the pack. – Read
AIHow chatbots will change the way companies interact with customers
Zoe Stimpson·Chatbots are tech-enabled assistants that are equipped to facilitate customer service engagement by ensuring straightforward and quick-responses, thereby…
DataWhy location data matters – even if you’re not a retailer
Zoe Stimpson·Geomarketing can be used to book meetings, expand a company’s reach, or even find the best market. – Read
SoftwareMarketing Automation 101: Start Learning With Content, Experts, and Training
Zoe Stimpson·What Is Marketing Automation and Why Does It Matter to You?
SoftwareMarketing Automation 101: Start Learning With Content, Experts, and Training
Zoe Stimpson·With tight restrictions for advertising and a still growing market, some experts say now is not the time for businesses to fully focus on smart speaker advertising. – Read
AIIs your mobile platform ready for the future of intelligent bots?
Zoe Stimpson·Intelligent bots are the future of mobile engagement, but they need the right platform to support them.
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