Technology
DataHere’s the Difference Between Metrics and KPIs—and Why It Matters
Zoe Stimpson·With so many businesses and news outlets offering advice on how to use data, the BI corner of the web is teeming with industry jargon: metrics, KPIs, analytics, to name a few.
DataMcKinFastest-growing firms combine data and creativity
Zoe Stimpson·Jason Heller, global lead for digital marketing operations at McKinsey, discusses the importance of both science and the arts for marketing. – Read more
DataWhat is a customer data platform? How is it different from a DMP or CRM?
Zoe Stimpson·Modern marketing relies on data, we can all agree.
Web Design5 Tips to Choosing Your Winning Business Domain Name
Zoe Stimpson·Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music.
Web DesignWhy design-driven companies cut through to customers
Zoe Stimpson·Twenty years ago Joseph Pine and James Gilmore welcomed us all to the “Experience Economy” in the Harvard Business Review (HBR).
AIWhat does Amazon’s ‘Alexa For Hospitality’ mean for marketers?
Zoe Stimpson·The voice technology revolution is not just occurring within the home.
AIThe impact of Artificial Intelligence on digital marketing
Zoe Stimpson·Chatbots, Alexa, androids, and tablets — even as little as 10 years ago, these innovations were just figments of our imagination.
AIThe future lies in biometrics
Zoe Stimpson·Biometrics – the identification of a person through certain unique characteristics (finger prints, iris scans, facial recognition, etc) – are increasingly…
DataDigital Marketing ROI: 11 Metrics You Must Understand
Zoe Stimpson·Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos.
EcommerceHow to Sell on Facebook
Zoe Stimpson·Fans are vanity and sales are sanity.
Web DesignThe Untapped Potential of About Us Pages (And How to Write Your Own)
Zoe Stimpson·Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you’ll likely create for your website, regardless of the industry you’re in.
Web DesignThe ultimate checklist for a successful website’s launch: Marketer’s edition
Zoe Stimpson·It’s the 11th hour and the launch of the new website is imminent.
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