Technology
Web Design20 Conversion Optimization Tips for Zooming Past Your Competition
Zoe Stimpson·Conversion optimization (CRO) is one of the most impactful things you can do as a marketer.
EcommerceHow to help shoppers looking for inspiration this holiday
Zoe Stimpson·Gone are the days where shoppers had one specific gift in mind. Today, they’re asking brands to help inspire them.
Web DesignHow to Write a Privacy Policy for Your Small Business
Zoe Stimpson·As a small business owner with a website, you might ask: Do I really need a privacy policy statement for my website?
Web DesignHas Your Website Refresh Been Successful?
Zoe Stimpson·Like maintenance work on your car, a refresh of your organization’s website is one of those tasks that seems to roll around every few years and entail far…
Web Design25 Creative & Engaging Examples of About Us Pages
Zoe Stimpson·Your About Us page is vital. It’s often the first stop in any user’s journey through a website or blog.
Web DesignInfographic: How to create a website that users fall in love with
Zoe Stimpson·It takes only seconds for visitors to decide whether your website is worth their time.
AIFour Uses of Chatbots You Should Know
Zoe Stimpson·Over the past few years, there has been a huge rise in the use of chatbots in Nigeria and artificial intelligence in general.
Web DesignThe Untapped Potential of About Us Pages (And How to Write Your Own)
Zoe Stimpson·Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you’ll likely create for your website, regardless of the industry you’re in.
Web DesignBeyond ‘contact us’: Six website features hotels can use to increase engagement & bookings
Zoe Stimpson·Every hotel website has a ‘contact us’ page, a page where people can find the most basic details.
Web DesignHow a Few Pages Can Make or Break Your Website
Zoe Stimpson·A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site.
DataHere’s the Difference Between Metrics and KPIs—and Why It Matters
Zoe Stimpson·With so many businesses and news outlets offering advice on how to use data, the BI corner of the web is teeming with industry jargon: metrics, KPIs, analytics, to name a few.
DataMcKinFastest-growing firms combine data and creativity
Zoe Stimpson·Jason Heller, global lead for digital marketing operations at McKinsey, discusses the importance of both science and the arts for marketing. – Read more
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