Technology

Google Analytics – How to Fix Duplicate e-Commerce Transactions

Zoe Stimpson·18 Nov 2018

Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once.

Web Design

Can you trust website design best practices?

Zoe Stimpson·16 Nov 2018

You have to test every proposed change to your website to see what actually works for your business and your audience.

Web Design

How to help today’s impatient customers on every step of the purchase journey

Zoe Stimpson·9 Nov 2018

When it comes to spending time, everyone wants to spend it wisely.

Data

Google Signals in Analytics – What Is It and Should You Do It?

Zoe Stimpson·3 Nov 2018

If you are a general marketer and not a digital specialist, you may not have come across Google Signals before.

Landing Pages

Landing Page Essentials: A Free Video Crash Course from Unbounce and Skillshare

Zoe Stimpson·28 Oct 2018

Ever heard the saying “Cart before the horse”? Or “You have to crawl before you can walk”? Or “You can’t put lipstick on a landing page with 27 links”?

Landing Pages

Google Ads – New predefined landing page reports

Zoe Stimpson·25 Oct 2018

There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report.

Ecommerce

Explore product search trends with Shopping Insights

Zoe Stimpson·24 Oct 2018

With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before.

Data

Measuring Ad Viewability

Zoe Stimpson·20 Oct 2018

Just because your ad is served on the web or in an app, doesn’t mean it will be seen. Viewability tells you whether an ad had the chance to be seen or not. What is viewability?