Technology
Landing PagesWhat is a Landing Page and why your business needs It
Zoe Stimpson·What is a landing page? A landing page is the cornerstone of any self-respecting web marketing activity.
DataHow to Use Event Tracking to Significantly Improve Your Website
Zoe Stimpson·Getting better results from your website starts with collecting the right data and understanding how to extract insights from it.
SoftwareIntroducing Site Kit by Google for WordPress
Zoe Stimpson·Managing a successful website can be complicated. Publishers and business owners should have easy access to the insights and capabilities that drive audience and revenue growth.
Web Design5 Tips for Better Website Navigation
Zoe Stimpson·As a business, your website should be informative, and the key to a seamless user experience lies in the navigation.
DataHow to Analyze Audience Performance with Google Analytics
Zoe Stimpson·Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences.
Ecommerce11 Ecommerce Growth Tactics
Zoe Stimpson·2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies…
DataHow mobile traffic data can open new doors for your business
Zoe Stimpson·With more consumers coming online, especially in growing markets like India, it’s crucial to optimise your website for more engagement and sales from mobile visitors.
DataGoogle Analytics: Use Up-to-date Tags for Optimal Reporting
Zoe Stimpson·Google Analytics periodically rolls out new tracking code.
DataHow to Set Up Goals in Google Analytics
Zoe Stimpson·Creating a New Goal Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals.
DataHow to Find Bigger AND Better Audiences to Reach Using Google Analytics
Zoe Stimpson·Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible.
Data6 Ways to Set Up Funnels in Google Analytics
Zoe Stimpson·Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and useful? With funnels, of course!
DataHow to Use Google Analytics to Boost Traffic
Zoe Stimpson·Google Analytics can be intimidating.
373–384 of 454 articles