Technology
DataHow to Unlock Google Analytics’ Full Potential and See Remarkable Results
Zoe Stimpson·Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted.
DataUse Google Analytics To Improve Your Website
Zoe Stimpson·Google Analytics is a free tool that tracks and gathers data from the people who visit your website.
Data11 Google Analytics Reports You Might Not Know About
Zoe Stimpson·Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns.
DataGathering insights in Google Analytics can be as easy as A-B-C
Zoe Stimpson·Today’s customers are deeply curious, searching high and low for information about a product before making a purchase.
DataHow to use Google Analytics: A beginner’s guide to Google’s service for website-traffic analytics
Zoe Stimpson·Just the name is intimidating to some people: Google Analytics.
Landing PagesHow to Create a Lead Gen Landing Page for Mobile That Converts
Zoe Stimpson·Landing pages are crucial to modern digital marketing campaigns.
Web DesignOptimize Your CTA: Better Alternatives to ‘Click Here’
Zoe Stimpson·Effective calls to action on webpages motivate visitors by providing descriptive labels, incentives to “click here”, and understandable directions.
Data9 Amazing Ways to Use Google Analytics for E-Commerce
Zoe Stimpson·Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.
DataInside Google Marketing: How we measure the bottom-line impact of our advertising campaigns
Zoe Stimpson·We have so many marketing metrics at our disposal that we end up measuring both what matters and what doesn’t.
DataWhat is Call Tracking and Why Should You Use It?
Zoe Stimpson·Are you tracking results from all the marketing campaigns you have initiated? Like most people, you are probably tracking some but not all your campaigns.
DataWhere to Place Google Analytic Tags?
Zoe Stimpson·How can Google Analytic Tags help you?
Landing Pages6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)
Zoe Stimpson·There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it?
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