Technology
DataGoogle to Unify App and Website Measurement in Google Analytics
Zoe Stimpson·Google is making it easier to measure users’ interactions across platforms with unified app and website analytics.
DataGoogle Analytics Tutorial for Right-Brained Marketers: 4 Hacks You Didn’t Know
Zoe Stimpson·Over 27 million websites across the world use Google Analytics, yet marketers aren’t sure about its full functionalities or potential to drive creative marketing campaigns.
DataSimplifying Google Analytics configuration with Google Tag Manager
Zoe Stimpson·Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.
Ecommerce4 Stupid Simple Ways To Increase Product Page Conversions (Today)
Zoe Stimpson·Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth.
DataWhat Does ‘Not Set’ Mean in Google Analytics?
Zoe Stimpson·One of the most common issues you’ll experience in Google Analytics is (not set) values.
EcommerceGoogle Shopping Box Displays Shops & Details Button
Zoe Stimpson·Claire Carlile posted on Twitter a screen shot of Google showing a shopping box but one that has buttons for more details about the item and a button to look…
DataGoogle Analytics and why you should have it
Zoe Stimpson·One of the reliable reporting tools is Google Analytics which is free and easy to use. Google analytics was acquired by Google and launched in November 2005.
Data6 Ways Call Tracking & Analytics Helps You Generate More Customers from Paid Advertising
Zoe Stimpson·Study after study confirms it: online searches drive offline phone calls to businesses.
Landing PagesGoogle Ads Begins Reporting on Shopping Campaign Landing Pages
Zoe Stimpson·Google Ads will now report on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Data10 Google Analytics Ecommerce Metrics You Should Be Tracking
Zoe Stimpson·Ecommerce sites capitalize on the convenience of online shopping, but they also face stiff competition in a crowded marketplace.
Web Design5 Web Design Turn-offs To Avoid
Zoe Stimpson·The Internet of today is a highly competitive place.
DataHow to Segment and Track Your Audience With Google Analytics
Zoe Stimpson·We’re often told that in today’s world data is king. While there’s certainly truth to that statement, sometimes having too much information can be as bad as not having enough.
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