Technology

Ecommerce

5 Common Mistakes eCommerce Website Owners Make & How to Prevent Them

Zoe Stimpson·8 Oct 2019

Regardless of how experienced you may be, there are mistakes that are easy to make when dealing with Ecommerce.

Data

6 Important Google Analytics Metrics You Need to Track

Zoe Stimpson·6 Oct 2019

When you log in to your Google Analytics, are you just seeing a bunch of numbers that make you scratch your head in bewilderment?

Data

How to Exclude Your IP Address From Google Analytics

Zoe Stimpson·2 Oct 2019

Are you visiting your website daily? Do you worry that Google Analytics data is misleading? Well, it is time to exclude your IP address!

Ecommerce

Ten Mistakes I Made Running Two Online Stores (And How You Can Avoid Them)

Zoe Stimpson·27 Sept 2019

Getting into ecommerce has been one of the best educational experiences of my life.

Data

5 Easy Fixes that Will Instantly Help you Get More from Google Analytics

Zoe Stimpson·23 Sept 2019

Google Analytics is without a doubt the single most popular digital analytics tool of all time. Full stop.

Data

Are you making these mistakes with your metrics? Here’s how to avoid them

Zoe Stimpson·15 Sept 2019

It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.

Data

How to Use Google Tag Manager to Set Up Event Goals in Google Analytics

Zoe Stimpson·14 Sept 2019

Having clear goals helps you understand if your marketing and sales activities are producing your desired results.

Data

The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now

Zoe Stimpson·13 Sept 2019

Selling things online has never been both easier and harder.

Ecommerce

15 Effective (& Easy) Ideas For eCommerce Conversion Optimization

Zoe Stimpson·9 Sept 2019

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The key to growing your online business is to let your…