Technology
DataHow to Exclude Your IP Address From Google Analytics
Zoe Stimpson·Are you visiting your website daily? Do you worry that Google Analytics data is misleading? Well, it is time to exclude your IP address!
EcommerceTen Mistakes I Made Running Two Online Stores (And How You Can Avoid Them)
Zoe Stimpson·Getting into ecommerce has been one of the best educational experiences of my life.
Data5 Easy Fixes that Will Instantly Help you Get More from Google Analytics
Zoe Stimpson·Google Analytics is without a doubt the single most popular digital analytics tool of all time. Full stop.
DataAre you making these mistakes with your metrics? Here’s how to avoid them
Zoe Stimpson·It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.
DataHow to Use Google Tag Manager to Set Up Event Goals in Google Analytics
Zoe Stimpson·Having clear goals helps you understand if your marketing and sales activities are producing your desired results.
DataThe 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now
Zoe Stimpson·Selling things online has never been both easier and harder.
Ecommerce15 Effective (& Easy) Ideas For eCommerce Conversion Optimization
Zoe Stimpson·A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The key to growing your online business is to let your…
DataElevate Visibility into Your Data with Google Analytics Custom Alerts
Zoe Stimpson·Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate.
DataUsing Google Analytics To Make Business Decisions
Zoe Stimpson·Most businesses continuously face the challenge of generating leads as the most pressing need in their marketing efforts.
DataUsing Google Analytics’ Learning Resources
Zoe Stimpson·Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward.
DataGoogle Introduces Relative Mobile Conversion Rate Metric
Zoe Stimpson·Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates.
Landing Pages13 Landing Page Best Practices to Help You Make a Mark on the Internet
Zoe Stimpson·The internet is a constant force. A never-ending, all-consuming, stimulating space of new and old information that is updating every millisecond.
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