Technology
Web Design7 To-Dos Before Launching a Business Website
Zoe Stimpson·These seven steps will increase your ranking on search engines and boost conversions. Launching your new website can be very exciting.
Landing PagesPPC Landing Pages Not Converting? 10 Ways to Optimize
Zoe Stimpson·Landing pages form the backbone of any PPC campaign.
Landing PagesHow to Use a Landing Page to Test a New Idea
Zoe Stimpson·Every successful business starts with an idea, a simple “what if” question that unlocks a world of new possibilities.
EcommerceWhat is Conversion Rate Optimisation?
Zoe Stimpson·Conversion Rate Optimisation (CRO) is the process of optimising web pages and/or page elements to increase conversion rates.
DataFour Of The Most Common Attribution Mistakes When Using Google Analytics
Zoe Stimpson·Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed.
Landing Pages4 Essential Landing Page Elements
Zoe Stimpson·Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start.
DataHow to create Google Analytics traffic and conversion rate reports
Zoe Stimpson·Google Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is.
Landing PagesHow to Create Lead Generation Landing Pages that Convert
Zoe Stimpson·Lead generation landing pages are the superstar sales team for your online business.
12 Simple Rules to Boost Your Ecommerce Conversion Rates
Zoe Stimpson·Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the…
DataHow to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
Zoe Stimpson·You have a lot of reports to examine, but not sure what should be used for discovering long-term value. One good report to try is the Lifetime Value Report.
Ecommerce5 Common Mistakes eCommerce Website Owners Make & How to Prevent Them
Zoe Stimpson·Regardless of how experienced you may be, there are mistakes that are easy to make when dealing with Ecommerce.
Data6 Important Google Analytics Metrics You Need to Track
Zoe Stimpson·When you log in to your Google Analytics, are you just seeing a bunch of numbers that make you scratch your head in bewilderment?
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