Strategy

How can Businesses Future-proof their Digital Strategy?

Zoe Stimpson·21 Apr 2018

Having a clearly defined and collaborative digital strategy is crucial to unlocking the online growth potential of a business. – Read

Strategy

How Brands Struggle Internally to Adapt to Digital

Zoe Stimpson·7 Apr 2018

Digital Darwinism. Is this the year CMOs demand a new operating model? – Read

Strategy

Four common misconceptions about the GDPR for marketers

Zoe Stimpson·31 Mar 2018

Research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR. – Read

Strategy

A new era of personalization: The hyperconnected customer experience

Zoe Stimpson·10 Mar 2018

In the age of the hyperconnected consumer, delivering a personalized experience is key. 3 ways to engage and resonate with your audience. – Read

Strategy

Here are 9 misconceptions about GDPR

Zoe Stimpson·3 Mar 2018

The upcoming GDPR is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR. – Read

Strategy

Small Businesses Spend 20 Hours Per Week on Marketing

Zoe Stimpson·3 Mar 2018

How much time do you spend on marketing each week? If you spend 20 hours per week on marketing your business then you’re not alone. – Read

Strategy

Read the small print: why data ownership always matters

Zoe Stimpson·10 Feb 2018

When choosing third party services to process data, brands often assume they retain control over how their data is used.

Strategy

Four steps to successful digital transformation

Zoe Stimpson·3 Feb 2018

Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy’s founder Ashley Friedlein. – Read