Strategy
StrategyIs ‘measurement culture’ killing creativity?
Zoe Stimpson·Data has redefined the marketing game in the last decade. Before, marketers would pump content out to their chosen medium and judge its success based on any increase in sales.
StrategyHow marketing departments are transforming marketing from a Cost Center to a Revenue Driver
Zoe Stimpson·All this technology, all this data, all this new thinking—all of it is transforming marketing both operationally and strategically.
StrategyShould You Stay In-House or Outsource Your Marketing?
Zoe Stimpson·Do you outsource your marketing? Or are you no-source … in-sourced … or co-sourced?
StrategyHow will inbound marketing change under the GDPR?
Zoe Stimpson·The new EU data laws has come into practice, and while marketers will be adapting their outreach techniques, it’s important to remember that inbound marketing…
StrategyThe Top 4 Questions your Marketing Team Needs to Ask
Zoe Stimpson·Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks, unique visitors, leads and opportunities.
StrategyBeyond Google and Facebook: 4 Reasons to Look at Other Online Marketing Channels
Zoe Stimpson·Think outside the box for your search engine and social media marketing.
Strategy3 Reasons Why an Outside Eye Could Help Your Marketing
Zoe Stimpson·As increasing numbers of corporations and institutions move to internalize their marketing efforts, they risk losing a pair of key benefits agencies provide.
Strategy5 Tips Marketers Can Learn From Seemingly Elusive Luxury Brands
Zoe Stimpson·Luxury is characterised by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive.
StrategyWhat is customer experience? How can it be measured? Who should own it?
Zoe Stimpson·Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX.
StrategyThe Future of Digital Marketing is Personal, Not Disruptive
Zoe Stimpson·Imagine a world where our experiences aren’t interrupted by ads and content we really don’t want to see—one in which we’re instead served personally-relevant…
StrategyNever mind CRM – what about partner relationship management?
Zoe Stimpson·The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around…
StrategyThe five biggest words in advertising right now
Zoe Stimpson·After talking to some of the attendees of the UK trade association for digital advertising’s Leadership Summit in St Albans, a few key words kept sticking out. – Read
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