Strategy
StrategyThree problems marketers face with digital transformation
Zoe Stimpson·There is a lot of advice about digital transformation available these days.
StrategyWhy small businesses are right to worry about GDPR
Zoe Stimpson·Now, seemingly out of the blue, the introduction of the General Data Protection Regulation (GDPR) suddenly brings into stark focus the implications of decisions made in the moment.
StrategyHow Disney World has mastered customer experience
Zoe Stimpson·Delivering a great customer experience might seem like an easy task for the ‘happiest place on earth’, but Disney uses much more to delight visitors than…
Strategy6 examples of how personalisation can enhance the customer experience
Zoe Stimpson·Personalised marketing means more than just addressing the customer by name.
5 Best Survey & Feedback Platforms 2017
Zoe Stimpson·Customer feedback is a vital part of any business.
Top 5 CRM Systems of 2017
Zoe Stimpson·Starting to use a CRM system for your hotel, bar, restaurant or venue, could be a decision that completely changes your business.
Top 3 Ecommerce Platforms in 2017
With over 3 billion global internet users [1], there’s no doubt that your hotel, bar, restaurant or venue should be selling online in 2017.
Digital Marketing Buzzword Glossary
Zoe Stimpson·All these marketing buzzwords and acronyms can get a bit confusing! To help you cut through the jargon, we have created a glossary.
Using Shopify to Increase your Event Sales
Want to increase your event sales? Are you thinking of selling tickets online, but don’t know where to start?
StrategyDo You Need a Bigger Agency?
James Ketchell·Large agencies have fancy offices, more resources, big name clients and shiny awards on their walls. Game over, right?
Is Salesforce Right For You?
Zoe Stimpson·Introducing a Customer Relationship Management (CRM) solution into your hospitality business is a massive decision.
5 Ways to Improve your Customer Experience
Zoe Stimpson·Customer experience is everything. The way your customers feel, the interactions they have and their entire end-to-end journey with your brand define this experience.
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