Marketing

12 ways to produce a killer press releaseContent Marketing

12 ways to produce a killer press release

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.

Five Instagram Marketing Tactics That Build Your Brand And Generate SalesSocial Media

Five Instagram Marketing Tactics That Build Your Brand And Generate Sales

Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience.

Winning the social media marketing gameSocial Media

Winning the social media marketing game

Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the…

What Makes Influencer Marketing Platforms So Exciting?Social Media

What Makes Influencer Marketing Platforms So Exciting?

What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing.

7 Simple Steps to Conquer Social MediaSocial Media

7 Simple Steps to Conquer Social Media

Are you lacking a viable social media strategy? If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey.

How to Use Instagram Stories to Promote Your BusinessSocial Media

How to Use Instagram Stories to Promote Your Business

Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts.

Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting StartedSocial Media

Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started

Almost 80% plan to create more branded content It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing…

Should your organization have a podcast?Content Marketing

Should your organization have a podcast?

“I want to start a podcast” is a sentence that flies out of executives’ mouths these days. They’re excited and determined, but often the marketing team has a more pragmatic view.

How Brand Storytelling Is the Missing Link to Building a Loyal Community of FollowersContent Marketing

How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut…

How to make money on Instagram: a detailed guideSocial Media

How to make money on Instagram: a detailed guide

Make money from… brands Want a slice of a mega-brand’s budget? Unfortunately, you’re going to need a big following. But (thankfully) it doesn’t have to be hundreds of thousands.

7 Reasons To Start A YouTube Channel Now (And First Steps To Take)Social Media

7 Reasons To Start A YouTube Channel Now (And First Steps To Take)

Have you considered starting a YouTube channel?

Influencer marketing & measurement: Three things to considerSocial Media

Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years.

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