Marketing
Social MediaHow to make money on Instagram: a detailed guide
Zoe Stimpson·Make money from… brands Want a slice of a mega-brand’s budget? Unfortunately, you’re going to need a big following. But (thankfully) it doesn’t have to be hundreds of thousands.
Social Media7 Reasons To Start A YouTube Channel Now (And First Steps To Take)
Zoe Stimpson·Have you considered starting a YouTube channel?
Social MediaInfluencer marketing & measurement: Three things to consider
Zoe Stimpson·The cost of influencer or talent-led marketing has increased in the past few years.
Reputation ManagementHow to deal with bad reviews (and why it pays to do so)
Zoe Stimpson·No-one likes getting bad reviews. Just ask those companies reportedly paying for customers to leave five-star feedback.
SEOHow to Optimize Your Website for Voice Search
Zoe Stimpson·As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate.
PPC AdvertisingHere Is Why Your Facebook Ad Campaigns Aren’t Producing Results
Zoe Stimpson·With over a billion daily active users scrolling through their Facebook newsfeed on a daily basis, Facebook presents a massive opportunity that can help grow any business.
PPC AdvertisingHow to Get the Most Out of Your LinkedIn Advertisements
Zoe Stimpson·Like many social media channels, LinkedIn can be an effective way to draw people’s attention to your business.
PPC AdvertisingHow Blockchain Will Make Digital Ads Less Intrusive
Zoe Stimpson·The Cambridge Analytica scandal that unfolded earlier this year is just the latest in a long sequence of incidents of firms’ wrongfully acquiring and misusing internet users’ data.
Content MarketingWhy Your Business Should Have a Content Marketing Strategy
Zoe Stimpson·For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective.
SEOWhat is a Keyword Analysis? What is Keyword Research?
Zoe Stimpson·A keyword analysis (or keyword research) is the art and science of uncovering which keyword phrases your prospects are likely to use at Google or other search engines.
SEOHow Google’s Mobile-first Index Works: Important Seo Best Practices
Zoe Stimpson·With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers.
Social MediaHow to Make Pinterest Work for Your Business Marketing
Zoe Stimpson·Create a Winning Pinterest Business Marketing Strategy If you haven’t visited Pinterest for a while it may be time to take another look — since 2010 this…
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