Marketing
Social MediaCreating a 30-Day Social Media Plan
Zoe Stimpson·Your goal is to deliver high-quality, relevant content that will engage your audience, establish brand trust, and drive business—but how can you tailor your…
Social MediaWhy media monitoring is more important than ever
Zoe Stimpson·If you’ve watched the news, checked your Twitter stream or read your newsfeed in the past few months, you’ve surely seen multiple mentions of the many cases…
Social MediaHow to use Whatsapp as a Business Tool: 3 Easy Tips
Zoe Stimpson·WhatsApp is no more just an instant messaging tool, explore the creative aspects of WhatsApp for your Business.
Content Marketing12 ways to produce a killer press release
Zoe Stimpson·You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.
Social MediaFive Instagram Marketing Tactics That Build Your Brand And Generate Sales
Zoe Stimpson·Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience.
Social MediaWinning the social media marketing game
Zoe Stimpson·Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the…
Social MediaWhat Makes Influencer Marketing Platforms So Exciting?
Zoe Stimpson·What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing.
Social Media7 Simple Steps to Conquer Social Media
Zoe Stimpson·Are you lacking a viable social media strategy? If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey.
Social MediaHow to Use Instagram Stories to Promote Your Business
Zoe Stimpson·Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts.
Social MediaInfographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started
Zoe Stimpson·Almost 80% plan to create more branded content It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing…
Content MarketingShould your organization have a podcast?
Zoe Stimpson·“I want to start a podcast” is a sentence that flies out of executives’ mouths these days. They’re excited and determined, but often the marketing team has a more pragmatic view.
Content MarketingHow Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
Zoe Stimpson·Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut…
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