Marketing
SEO7 Tips That Will Help You Optimize Your Keyword List for SEO
Zoe Stimpson·Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly.
PPC AdvertisingThe Most Critical Google Ads (AdWords) Trends of 2019
Zoe Stimpson·The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019.
SEOTop 13 SEO Metrics to Track Content Performance & Engagement
Zoe Stimpson·We’re now marketing in an era where SEO and content marketing go hand in hand. If you want to drive success from the search engines, you need create great content.
PPC AdvertisingClosing the Loop with Paid Search: Linking the Right Message to the Right Audience
Zoe Stimpson·An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch.
PPC AdvertisingHow to Get Started with Remarketing on Google Ads & Facebook
Zoe Stimpson·For those of us who work in digital advertising, any chance we have to make our online strategic approach more successful is much appreciated.
SEODemystifying Google’s guide to clicks, impressions and position in Google Search Console
Zoe Stimpson·Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
Email MarketingSetting Up Your Email Campaigns for 2019 Success
Zoe Stimpson·Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same…
PPC AdvertisingHow to Find New Placements to Target on the Google Ads Display Network
Zoe Stimpson·I miss the Display Planner. It was one of my favorite tools in the old AdWords interface.
PPC AdvertisingGoogle AdWords Express is Now Part of Google Ads
Zoe Stimpson·Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns.
SEO9 Tips for Creating Your Best SEO Content in 2019
Zoe Stimpson·In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them.
Google Ad Impressions on Connected TVs Up by Over 80%
Zoe Stimpson·Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
SEOInside Google Marketing: 3 ways we think about SEO
Zoe Stimpson·We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business.
589–600 of 807 articles