Marketing
PPC AdvertisingImprove PPC Performance With These 9 Steps
Zoe Stimpson·PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business.
SEOHow to Completely Optimize Your Google My Business Listing
Zoe Stimpson·To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing.
SEOHow to keep your SEO team (and yourself) relevant
Zoe Stimpson·Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Weekly rank tracking.
Local Store MarketingGoogle enables ‘join waitlist’ for restaurants
Zoe Stimpson·Functionality is provided by DineTime as part of Reserve with Google. Google has added a “join waitlist” button to selected local restaurant profile pages.
Reputation ManagementBusiness owners can now reply to reviews on Google Maps desktop
Zoe Stimpson·If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app.
GoogleGoogle tests ads in Assistant results
Zoe Stimpson·With the Assistant now on a billion devices, the move was inevitable. Google appears to be testing the delivery of ads in Google Assistant results.
SEOGoogle Search Console to Combine Data from Multiple Properties into One Report
Zoe Stimpson·Google Search Console will soon assign all search data for a single piece of content to the canonical URL.
SEO5 Must-do Things to Improve Your SEO in 2019
Zoe Stimpson·Search Engine Optimization – SEO for short – is a crucial part of a website’s marketing strategy.
SEOOptimising content for voice search and virtual assistants for a competitive edge
Zoe Stimpson·Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
Local Store MarketingHotel Check-In & Check-Out Times Now on Google Maps
Zoe Stimpson·Google has announced that hotels can now include the check-in and check-out times to their Google My Business listings.
PPC AdvertisingGoogle Ads – Should I Incorporate Them in My Marketing Strategy?
Zoe Stimpson·You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason…
PPC AdvertisingTips on testing responsive search ads
Zoe Stimpson·Are the additional characters or RSAs generating better results or more problems? Have you been testing Google’s responsive search ads, but are still not sure what to make of them?
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