Marketing
PPC Advertising8 Dos & Don’ts of Search Audiences
Zoe Stimpson·Over the past few years, Google has been playing around a lot with audiences.
SEOGoogle released a broad core search algorithm on March 12
Zoe Stimpson·A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.
SEO17 Simple & Effective SEO Tweaks Brands Should Make This Year
Zoe Stimpson·SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul.
PPC Advertising7 Powerful Benefits of Using PPC Advertising
Zoe Stimpson·There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads, there’s a powerful case to be made.
PPC AdvertisingGoogle Ads now makes reporting column recommendations
Zoe Stimpson·With this update, Bid Strategy Type is no longer a required column. There are 13 categories of metric and attribute columns available in Google Ads.
SEOBack to Basics: A beginners guide to voice search and digital assistants in 2019
Zoe Stimpson·Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
PPC Advertising5 Creative Ways To Use Google Adwords’ Ad Extension
Zoe Stimpson·The implementation of Google AdWords has really changed the SEO landscape, and whatever your opinion of it, if you’re not on the bandwagon you’re missing out.
PPC AdvertisingWhat Does PPC Have to Do With Website Design?
Zoe Stimpson·If you’re relatively new to PPC, you might not think much about website design.
PPC AdvertisingHow to Optimize Google Ads When Average Position Disappears
Zoe Stimpson·Google has announced that the “average position” metric will no longer be supported starting in September.
PPC AdvertisingGoodbye green? Google testing black “Ad” label in Search
Zoe Stimpson·Google appears to be looking to switch up the way it labels text ads again.
PPC AdvertisingGoogle Ads rolling out Budget Planner forecasting tool
Zoe Stimpson·Get some insights into how changes in spend could impact campaign performance. Google is rolling out a new Budget Planner tool for Google Ads campaigns.
PPC AdvertisingGoogle Introduces Shoppable Ads on Google Images
Zoe Stimpson·Google is introducing a new way for retailers to promote products in image search with shoppable ads.
553–564 of 807 articles