Marketing

Google introduces new guidelines for linking Google Ads with Google AnalyticsPPC Advertising

Google introduces new guidelines for linking Google Ads with Google Analytics

Zoe Stimpson avatarZoe Stimpson·

Website owners and digital marketers who use Google Ads to monetize their blogs are often looking for ways to enhance their working and improve their ad performance.

Google: The Web is Faster Since Page Speed Became a Ranking FactorSEO

Google: The Web is Faster Since Page Speed Became a Ranking Factor

Zoe Stimpson avatarZoe Stimpson·

Google says sites are faster and abandonment rates are down since making page speed a ranking factor last year. In 2018, Google made page speed a ranking…

Google Ads Brings Cross-Device Activity Data to All Attribution ReportsPPC Advertising

Google Ads Brings Cross-Device Activity Data to All Attribution Reports

Zoe Stimpson avatarZoe Stimpson·

All attribution reports in Google Ads will soon include information about cross-device activity and conversions.

10 PPC Copywriting Best Practices for Extra Effective Text AdsPPC Advertising

10 PPC Copywriting Best Practices for Extra Effective Text Ads

Zoe Stimpson avatarZoe Stimpson·

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text.

Google Ads Keyword Planner Now Allows Up to 10 Seed KeywordsPPC Advertising

Google Ads Keyword Planner Now Allows Up to 10 Seed Keywords

Zoe Stimpson avatarZoe Stimpson·

Google Ads Keyword Planner has been updated with the ability to process up to 10 seed keywords when searching for new ideas.

A Complete Guide to PPC Ad Targeting OptionsPPC Advertising

A Complete Guide to PPC Ad Targeting Options

Zoe Stimpson avatarZoe Stimpson·

In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.

Editor gets the Google Ads treatment: Google Ads Editor 1.0 out nowPPC Advertising

Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now

Zoe Stimpson avatarZoe Stimpson·

The new Google Ads Editor v. 1.0 has new look and new capabilities. After redesigning and renaming AdWords as Google Ads, its now Editor’s turn.

Ad Group Best Practices: How to Create & Structure Your Ad GroupsPPC Advertising

Ad Group Best Practices: How to Create & Structure Your Ad Groups

Zoe Stimpson avatarZoe Stimpson·

Account structure is a critical element for ensuring paid search success.

What Are Keywords & How They Work in PPCPPC Advertising

What Are Keywords & How They Work in PPC

Zoe Stimpson avatarZoe Stimpson·

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear.

Google Ads Keyword Planner gets new (and old) featuresPPC Advertising

Google Ads Keyword Planner gets new (and old) features

Zoe Stimpson avatarZoe Stimpson·

Seed your keyword ideas with more terms, add keywords to existing campaigns and more.

How to optimize your keywords for great quality score on Google AdsPPC Advertising

How to optimize your keywords for great quality score on Google Ads

Zoe Stimpson avatarZoe Stimpson·

As any digital marketer will know the importance of good quality keywords cannot be overemphasised.

How to Do PPC Keyword Research in 2019PPC Advertising

How to Do PPC Keyword Research in 2019

Zoe Stimpson avatarZoe Stimpson·

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords.

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