Marketing
SEOHow to Use Keyword Analysis to Understand Your Customers
Zoe Stimpson·Keyword analysis has always been a vital element in every SEO strategy.
PPC AdvertisingGoogle testing carousel of text ads on mobile
Zoe Stimpson·The format has proven successful with Shopping ads, but will users swipe through text ads?
PPC AdvertisingGoogle Ads App Now Has Ability to Create & Edit Responsive Search Ads
Zoe Stimpson·An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
PPC AdvertisingGoogle Introduces Interactive Ads With 3D Objects
Zoe Stimpson·Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
SEOHow SEO and Adwords Work? What is Better?
Zoe Stimpson·SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication.
SEOThe Must-Have Elements of a Successful SEO Strategy
Zoe Stimpson·Every business owner wants to remain relevant and boost revenue. Creating a powerful SEO strategy can help them to achieve their goals.
SEOSEO Tips: How to Write a Title That Google Will Love
Zoe Stimpson·Every business owner knows having a recognizable business title is a major attributing factor when it comes to the growth and success of your small business.
SEOA quick and easy guide to understanding search intent for SEO
Zoe Stimpson·Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.
SEO80% of Voice Search Answers Are From Top 3 Organic Results
Zoe Stimpson·A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.
SEO3 metrics small businesses should track to measure SEO success
Zoe Stimpson·Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.
PPC AdvertisingHow To Track Phone Calls From Your Google Ad Campaigns
Zoe Stimpson·Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score.
PPC Advertising10 Amazing Tips to Write Better Mobile PPC Ads
Zoe Stimpson·In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.
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