Marketing
SEO5 Trends to Know in SEO & Content Marketing
Zoe Stimpson·What’s trending in content marketing and SEO these days? Let’s say this: Content is more important than ever.
PPC AdvertisingGoogle is expanding when it shows ads to ‘people in targeted locations’
Zoe Stimpson·The advanced location targeting option update is aimed at reaching commuters — whether they’re at home, work or on the road.
GoogleNow live: Google 3D images and AR integration in mobile search
Zoe Stimpson·Have fun with 3D images in Google search by placing them in your room or office.
PPC AdvertisingHow to Use Keyword Intent to Boost PPC Performance
Zoe Stimpson·The choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of: Auction price.
PPC AdvertisingHow to Optimize Your Paid Search Keyword List in 3 Steps
Zoe Stimpson·While PPC automation is all the rage, one of the best ways to improve account performance is to optimize your keyword lists – manually. Not in the habit of optimizing?
SEOStarting July 1, all new sites will be indexed using Google’s mobile-first indexing
Zoe Stimpson·Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile.
SEOGoogle is Adding Favicons to All Search Results
Zoe Stimpson·Google will soon roll out a new look for search results which includes favicons in SERPs.
SEOThe Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors
Zoe Stimpson·When you’re executing a digital marketing strategy, there’s so much you need to keep track of.
PPC AdvertisingGoogle Ads Offers New Recommendations to Improve Optimization Score
Zoe Stimpson·Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
PPC AdvertisingGoogle Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Zoe Stimpson·Google Ads has added the ability to download reports directly into Google Sheets.
PPC Advertising3 ad copy mistakes keeping you from paid search success
Zoe Stimpson·Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
How Long Should an Email Subject Line Be?
Zoe Stimpson·Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community.
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