Marketing
When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
Zoe Stimpson·Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all).
SEOHoly Grail SEO: High Volume, Low Competition Keywords
Zoe Stimpson·If there is one thing about SEO that most people do wrong it has got to be keyword research and implementation.
PPC AdvertisingWhat You Need to Know About PPC Budgets & Bidding
Zoe Stimpson·A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after a prospect clicks on your ad.
SEO79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies
Zoe Stimpson·New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
PPC AdvertisingGoogle Gallery Ads – Another Day, Another New Ad Format
Zoe Stimpson·Google is introducing image ads to search by unveiling a new Gallery Ad format.
PPC AdvertisingNine Google Ads hacks to improve your CTR and conversion rate
Zoe Stimpson·Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.
SEOHow Google Pagespeed works: Improve Your Score and Search Engine Ranking
Zoe Stimpson·In this article, we uncover how PageSpeed calculates it’s critical speed score.
SEODo These 5 Things & You Will Rank Higher Than Your Competitor
Zoe Stimpson·I’m going to tell you how to rank higher than your competitors in almost every case. No, this isn’t a joke.
SEOHow much should we care about voice search? It depends on target audience
Zoe Stimpson·A new study uncovers data about how target audiences will influence our priorities around voice search.
PPC AdvertisingUnderstanding quality score & how it affects a GoogleAds PPC campaign
Zoe Stimpson·Arguably the most prominent search engine out there, Google has been toying with the concept of targeted advertising for quite some time now.
PPC AdvertisingGoogle helps advertisers to reach deal seekers
Zoe Stimpson·Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for.
SEOHow Long Does It Take to Get First Page Rankings?
Zoe Stimpson·For the past 12 years that I’ve been optimizing websites, there is no question I get asked from clients and prospects more than: “How long will it take me to…
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