Marketing
PPC Advertising5 Ways SMBs Can Engage with Customers Using Paid Search
Zoe Stimpson·Technology is in a constant state of flux and evolution, and the way consumers interact with technology affects how they search and inevitably, how they…
PPC Advertising6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Zoe Stimpson·Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it?
SEOWill Swapping Fresh Content Help Your SEO?
Zoe Stimpson·Welcome to another edition of Ask an SEO!
Reputation Management5 tactics that encourage customer reviews
Zoe Stimpson·Make sure your business pages are claimed and ready for reviews – then be ready with a strategy to respond to them.
SEOStudy: 48% of consumers use voice assistants for general web search
Zoe Stimpson·Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.
SEOThe Truth About Domain Authority: What Every SEO Needs to Understand
Zoe Stimpson·I want to preface this article by stating that it could have been written about any SEO tool’s metrics.
SEOWhy & How to Tackle Technical SEO Before Link Building
Zoe Stimpson·When you consider a link building campaign, you may not be completely reaping the benefits of your SEO efforts if you ignore technical SEO.
Three reasons PPC campaigns fail that nobody seems to care about
Zoe Stimpson·Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”.
PPC Advertising4 Tips to Write Your Best Google Ads Ever
Zoe Stimpson·For those of us in the Northern Hemisphere, summer’s in full swing.
SEOHow to Achieve Long-Term SEO Success for Your Business
Zoe Stimpson·In the past, SEO was considered optional, or at the very least, more important for newer businesses without substantial referral business.
PPC AdvertisingWhy Last-Click Attribution Is Killing Your PPC Performance
Zoe Stimpson·Do you sometimes find yourself frustrated by the lack of results when trying a new automation, whether it’s Smart Bidding from Google or something you created…
SEOSEO that Google tries to correct for you
Zoe Stimpson·Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
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