Marketing
SEOLocal SEO Solutions: 11 Tips To Improve Your Site
Zoe Stimpson·Local SEO aims at increasing search visibility for businesses that operate directly in their communities.
Local Store MarketingHow To Add Your Business to Google & Google Maps
Zoe Stimpson·When a query performed on Google implies local results should be shown, the search engine populates a map pack of 3 local results.
5 Mistakes That Google Doesn’t Like and How to Stop Making Them
Zoe Stimpson·With Google’s advancements, taking your pages to the next level requires you to work on more than keywords.
SEOGoogle Keyword Searches with the Lowest and Highest Competition
Zoe Stimpson·To find niche opportunities in transactional keywords, we reviewed our database of 20 billion queries for the lowest competition Google keyword searches…
PPC AdvertisingFacebook Ads vs. Google Ads: Which is Better for Your Brand?
Zoe Stimpson·If you’re reading this article, it’s likely because you’re considering running digital ads.
Local Store MarketingLocal is now digital: Understanding the new local shopper
Zoe Stimpson·COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy.
Email Marketing10 common email marketing mistakes
Zoe Stimpson·To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific?
PPC Advertising4 Key Reasons Local Businesses Fail When Using Google AdWords
Zoe Stimpson·If you’ve tried Google AdWords and had little to no success, find out what you could have doing wrong.
PPC AdvertisingWhy Every Startup Should Invest in Google Adwords Campaigns
Zoe Stimpson·PPC stands for pay-per-click. As the name suggests, it’s the kind of advertising where you have to pay for each click you get on your ad.
SEO6 essential Google tools for website SEO
Zoe Stimpson·The top six Google tools to help grow your website SEO score Building a website has never been easier than it is today.
How to Optimize Your PPC Campaign For SaaS Products
Zoe Stimpson·The usage of SaaS products has exponentially skyrocketed over the years. So much so that companies have reportedly spent over $343 k on an average on SaaS products every year.
GoogleGoogle Ads New & Improved Match Types. Goodbye BMM!
Zoe Stimpson·Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and “hello” to the new & improved Phrase Match Type.
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